CFP Foundation Announces Partnership With Football Bowl Association
Bowl partnerships net more than $2 million to assist K-12 teachers across the country
IRVING, Texas – The College Football Playoff (CFP) Foundation and the Football Bowl Association (FBA) today announced a partnership that will expand the reach of the Extra Yard for Teachers (EYFT) program into bowl games in 33 communities for the 2016-17 season and beyond.
The initiative expands a highly successful fall season in which the CFP Foundation partnered with the College Football Playoff New Year’s Six bowl games and select other bowls to provide $2.065 million to programming that aligns with the mission of Extra Yard for Teachers. The Goodyear Cotton Bowl Classic, PlayStation Fiesta Bowl, AutoZone Liberty Bowl, Chick-fil-A Peach Bowl, Allstate Sugar Bowl, Florida Citrus Sports, Capital One Orange Bowl and Rose Bowl Game presented by Northwestern Mutual each made a donation of $50,000 or more, with matching grants provided by the CFP Foundation.
“We essentially piloted relationships with several bowls and all 10 Football Bowl Subdivision conferences and the University of Notre Dame this year. It was a tremendous success – bringing an immediate boost to education in the communities served,” said Britton Banowsky, Executive Director of CFP Foundation. “When we saw the impact the program made on thousands of K-12 teachers and classrooms, we said, ‘How can we expand this?’ The FBA stepped up and said, ‘Teachers are important. We’re here to help.’”
The CFP Foundation is committed to supporting education across the country. The primary focus of the Foundation is teachers, expressed through Extra Yard for Teachers. The program’s mission is to elevate the teaching profession by inspiring and empowering quality teachers. Since its inception in 2013, Extra Yard for Teachers has funded more than $2.5 million in direct classroom needs in CFP host cities and in communities designated by the various conferences. CFP licensed products have generated more than $7.5 million in direct support of the CFP Foundation and its programming nationally.
In addition to continued financial support of Extra Yard for Teachers, the FBA partnership will provide activation across the entire postseason college football platform will include in-game recognition of teachers and additional support of the Extra Yard for Teachers program on digital and social media platforms.
“College bowl games have long supported a number of important local charities. This represents our first effort at a single project for all bowl games,” said Wright Waters, FBA Executive Director. “There is no project more important than the education of future generations. If post season football can aid in that awareness – we are all in and proud to partner with the CFP Foundation.”
A nonprofit organization, the FBA was established in 1902 and represents college football’s postseason games. The FBA places a spotlight on the history and traditions of college football, while emphasizing the positive impact of the games within numerous communities, many of which benefit local charities and organizations.
For more information on the CFP Foundation and EYFT, follow Extra Yard for Teachers on social media (Facebook:/ExtraYardforTeachers; Twitter/Instagram: @CFPExtraYard) and use the hashtag #CFPExtraYard.