CFP Foundation and Bay Area Host Committee Partner with Landed to Help Local Educators Make Down Payments on New Homes

September 12, 2018

Direct Grants to be Awarded at 2019 Extra Yard for Teachers Summit Will Provide Down Payment Funding to Help Educators to Become New Homeowners

SANTA CLARA, Calif. – The Bay Area Host Committee (BAHC) and the College Football Playoff (CFP) Foundation today announced a joint partnership with Landed (, an innovative Bay Area company that partners with public school districts to make homeownership more accessible and less risky for educators through financial coaching and down-payment assistance. The partnership will provide Bay Area teachers and other public school staff with a viable path to homeownership.

As part of a year-long campaign by the BAHC and the CFP Foundation’s Extra Yard for Teachers (EYFT) program, which will ultimately provide $1 million in direct support to Bay Area educators, the CFP Foundation and BAHC will make a $150,000 contribution toward direct grants to help educators cover home purchase costs. Three public school teachers and/or staff members will receive grants of $25,000 that they can pair with Landed down payment support or other existing down payment programs to help them own homes in eligible Bay Area counties, including San Francisco, San Mateo, Santa Clara, Alameda, Santa Cruz, Marin, and Contra Costa counties, where median home prices rank among the highest in the country. The grants will be awarded at the EYFT Summit on January 5-6, 2019. For those who are not awarded the top grants, a series of smaller grants will be awarded to educators who apply and qualify in the months leading up to the Summit.

Extra Yard for Teachers is the CFP Foundation’s primary cause platform and focuses on elevating the teaching profession by inspiring and empowering teachers.

“Teachers are the most valuable resource we have in this country and the lack of affordable housing for educators has a direct effect on the quality of education for young people nationwide, including the Bay Area,” said CFP Foundation Executive Director Britton Banowsky. “We’re thrilled to be able to come together with the BAHC and Landed to bring awareness to this issue and to help Bay Area teachers achieve the dream of owning a home.”

Bay Area public school teachers and staff who are interested in being considered for the down payment grant should sign up online at

“We believe in aiding the essential professionals who uphold our children, and our society,” said Landed co-founder Alex Lofton. “Partnerships like this one prove there’s a collective will here in the Bay Area not only to discuss the housing challenges that have reached a crisis point for too many people – including our educators – but to address this problem through innovation and shared action.”

The joint partnership also includes the development of free community resource pop-up events this fall throughout the Bay Area that will enable educators to learn about the benefits Landed offers. Landed will host these pop-up events in Oakland (October), San Francisco (November), and San Jose (December) and will invite real estate agents, mortgage lenders, credit repair agencies, and financial advising services to share their expertise and answer individual questions. The events will also feature food, giveaways, and special guests. For details about these free events, prospective attendees should register at or follow Landed (@landedhomes) on social media.

“There is a scarcity of affordable housing throughout the Bay Area and that problem is especially acute for teachers who often struggle to find a home within a reasonable proximity of the school where they work,” said Patricia Ernstrom, executive director of the Bay Area Host Committee. “Improving the lives of teachers is the core focus of the CFP Foundation’s efforts, and the Bay Area Host Committee is thrilled to join them ahead of the 2019 College Football Playoff National Championship at Levi’s Stadium in this unique partnership with Landed that will directly benefit educators in this community.”

According to a recent study by Trulia, the struggle for educators to find affordable homes is almost insurmountable in the Bay Area where “less than one percent of homes on the market are affordable to schoolteachers.”


About the College Football Playoff Foundation and Extra Yard for Teachers

The College Football Playoff (CFP) Foundation is the philanthropic arm of the College Football Playoff, supporting education across the country. The CFP Foundation’s primary cause platform, Extra Yard for Teachers, is dedicated to elevating the teaching profession by inspiring and empowering teachers in four focus areas: resources, recognition, recruitment and professional development. The CFP Foundation utilizes multiple partnerships to execute its initiatives and support positive educational outcomes. To learn more, visit and follow Extra Yard for Teachers (@CFPExtraYard) on social media.

About the Bay Area Host Committee

The Bay Area Host Committee (BAHC) works with the College Football Playoff (CFP) to promote, organize, and execute the 2019 College Football Playoff National Championship and its related events throughout the Bay Area. The BAHC is committed to forming a seamless partnership with the CFP and all of its stakeholders to deliver an outstanding championship experience for the student-athletes, participating institutions, media and fans. For more information, visit

About Landed

Landed is on a mission to help essential professionals build financial security near the communities they serve. The company invests alongside educators when they are ready to buy a home in expensive markets like the Bay Area, Denver, and Southern California. As of September 2018, Landed has helped 100+ educators purchase homes. To find out if you are eligible, visit

Media Contacts:

Emily Lucas, Bay Area Host Committee, P: 408-986-4891,

Alex Lofton, Landed, P: 425-753-2539,

Sharon Lyle