CFP Foundation Celebrates Fourth Annual Extra Yard for Teachers Week
September 6, 2018
IRVING, Texas – The College Football Playoff (CFP) Foundation today announced details surrounding the fourth annual Extra Yard for Teachers (EYFT) Week September 15-22. Over the eight-day period, the college football community will honor teachers on college campuses and in stadiums across the country.
The CFP Foundation created EYFT Week in 2015 to provide an opportunity for universities, coaches and student-athletes to take part in its mission of elevating the teaching profession through inspiring and empowering teachers, and to create awareness for the growing EYFT platform. Now in the event’s fourth year, the CFP Foundation is looking to build even more momentum for the support of teachers nationwide.
The success in raising awareness and support is largely due to the unique, impactful relationships that the CFP Foundation has built with the 10 FBS conferences and their member institutions, as well as the University of Notre Dame. Through these relationships, along with strong partnerships with bowl games, college athletics has positively affected education. Since 2014, EYFT programming and events have supported more than 150,000 teachers nationwide, reached 4.6 million students, and benefitted more than 20,500 schools across the country.
“Teachers are the most valuable resource in our country, and we are focused on supporting them year-round,” said CFP Foundation Executive Director Britton Banowsky. “Extra Yard for Teachers Week is a special opportunity to highlight and celebrate all of the great teachers who are educating the next generation. Through our partnerships with universities, conferences, bowls, ESPN and others, we are able to recognize and reinforce the tremendous value that teachers contribute to our communities.”
Elements of EYFT Week will include:
On-field teacher recognition during college football games
ESPN College GameDay segments featuring local teachers
In-game support, including helmet decals worn by student-athletes
Testimonials from coaches and student-athletes about the impact of educators
Funding of select DonorsChoose.org classroom project requests
Social media activations to engage fans and teachers
Again this year, the Extra Yard for Teachers social channels will debut specially produced vignettes during the week from four college football legends: Tony Dorsett(Pitt), “Mean” Joe Greene (North Texas), Daryl Johnston (Syracuse), and Herschel Walker (Georgia). The series debuted last fall with Troy Aikman (UCLA), Tim Brown (Notre Dame), Russell Maryland (Miami, Fla.), and Darren Woodson (Arizona State). Each legend tells the story of a pivotal role a teacher played in their development. The eight vignettes are scheduled to be shown on the scoreboard during home games at each player’s respective alma mater, as well as on social channels of his school’s respective conference.
To join the social conversation, follow Extra Yard for Teachers on social media (Facebook: /CFPExtraYard; Twitter/Instagram: @CFPExtraYard) and use the hashtag #ExtraYardWeek.
For more information about the CFP Foundation, visit cfp-foundation.org.
About the College Football Playoff Foundation and Extra Yard for Teachers
The College Football Playoff (CFP) Foundation is the philanthropic arm of the College Football Playoff, supporting education across the country. The CFP Foundation’s primary cause platform, Extra Yard for Teachers, is dedicated to elevating the teaching profession by inspiring and empowering teachers in four focus areas: resources, recognition, recruitment and professional development. The CFP Foundation utilizes multiple partnerships to execute its initiatives and support positive educational outcomes. To learn more, visit www.cfp-foundation.org and follow Extra Yard for Teachers (@CFPExtraYard) on social media.